Every piece in our collection begins as a sketch, a vision that takes shape through weeks of meticulous hand-craftsmanship. What arrives at your door has passed through more hands, and more hours, than most people imagine.
01From a sketch to a garment
From selecting the finest fabrics to the final stitch of gold zardozi embroidery, our karigars pour their expertise into every detail. Techniques passed down through generations meet contemporary design, creating garments that are as much art as they are clothing.
The fabric decision comes first and shapes everything after it. Raw silk holds structure and takes heavy handwork without buckling. Khaddi silk drapes softly and suits tonal embroidery. Organza demands restraint, because every stitch shows through. Choosing wrongly at this stage cannot be corrected later, however skilled the embroidery.
Machines can repeat. Only hands can decide.
02The process
Each formal piece undergoes over two hundred hours of hand-embroidery. Sequins, beads and thread work are applied with precision, ensuring patterns flow seamlessly across every panel rather than stopping abruptly at a seam. Our quality control team inspects each garment three times before it reaches you.
The pieces below show what that time produces: antique gold zardozi, dabka and naqshi on tissue; three-dimensional florals in silk thread; mukaish work applied one point at a time.
03Why we work slowly
We believe in slow fashion, in taking the time to create something genuinely exceptional. It is also why every piece is made to order rather than mass produced and warehoused. Nothing is cut until someone wants it, which means no waste, no clearance racks full of unloved garments, and full attention on the piece being made.
Practically, that means pret dispatches in 7 to 10 working days and formals in 15 to 20. Slower than a warehouse. Considerably better made.
Made to order
Commission a piece from our atelier.
Tell us the occasion and we will suggest pieces, fabrics and timelines. For made-to-measure and bridal, allow six to eight weeks.
